HOG

HARLEY-DAVIDSON, INC.
9 filings tracked
consumer discretionarymotorcyclesLARGE ($10B-200B)

Signal Magnitude Chart

BEARISH | 60% | 3/27/2026 | margin compressionBULLISH | 70% | 3/27/2026 | capital raiseNEUTRAL | 20% | 3/27/2026 | regulatory actionBEARISH | 90% | 5/6/2026 | earnings missBEARISH | 80% | 5/6/2026 | margin compressionBULLISH | 60% | 5/6/2026 | buybackBULLISH | 50% | 5/6/2026 | management changeBEARISH | 90% | 5/6/2026 | earnings missBEARISH | 80% | 5/6/2026 | margin compressionBULLISH | 60% | 5/6/2026 | buybackBULLISH | 50% | 5/6/2026 | management changeBEARISH | 90% | 5/6/2026 | earnings missBEARISH | 80% | 5/6/2026 | margin compressionBULLISH | 60% | 5/6/2026 | buybackBULLISH | 50% | 5/6/2026 | management changeBEARISH | 90% | 5/6/2026 | earnings missBEARISH | 80% | 5/6/2026 | margin compressionBULLISH | 60% | 5/6/2026 | buybackBULLISH | 50% | 5/6/2026 | management changeBEARISH | 90% | 5/6/2026 | earnings missBEARISH | 80% | 5/6/2026 | margin compressionBULLISH | 60% | 5/6/2026 | buybackBULLISH | 50% | 5/6/2026 | management changeBEARISH | 90% | 5/6/2026 | earnings missBEARISH | 80% | 5/6/2026 | margin compressionBULLISH | 60% | 5/6/2026 | buybackBULLISH | 50% | 5/6/2026 | management changeBEARISH | 90% | 5/6/2026 | earnings missBEARISH | 80% | 5/6/2026 | margin compressionBULLISH | 60% | 5/6/2026 | buybackBULLISH | 50% | 5/6/2026 | management changeBEARISH | 40% | 5/28/2026 | dilution riskNEUTRAL | 20% | 5/28/2026 | management changeNEUTRAL | 30% | 5/28/2026 | regulatory actionMar 26May 26HIGHLOW
bullish
bearish
neutral

Signal Timeline

bearishMay 28

Increase in authorized shares for incentive plans creates potential for equity dilution.

dilution risk
40%
neutralMay 28

Re-election of board directors with varying levels of shareholder support.

management change
20%
neutralMay 28

Shareholders rejected a proposal for a formal climate transition plan.

regulatory action
30%
bearishMay 6

Net income attributable to HOG dropped 81.4% year-over-year to $24.8 million.

earnings miss
90%
bearishMay 6

HDMC segment operating margin fell from 10.8% to 1.8% in one year.

margin compression
80%
bullishMay 6

Repurchased $128 million of shares in Q1 2026, reducing weighted average shares outstanding.

buyback
60%
bullishMay 6

Appointment of new CEO and launch of 'Back to the Bricks' strategic plan.

management change
50%
bearishMay 6

Net income attributable to HOG dropped 81.4% year-over-year to $24.8 million.

earnings miss
90%
bearishMay 6

HDMC segment operating margin fell from 10.8% to 1.8% in one year.

margin compression
80%
bullishMay 6

Repurchased $128 million of shares in Q1 2026, reducing weighted average shares outstanding.

buyback
60%
bullishMay 6

Appointment of new CEO and launch of 'Back to the Bricks' strategic plan.

management change
50%
bearishMay 6

Net income attributable to HOG dropped 81.4% year-over-year to $24.8 million.

earnings miss
90%
bearishMay 6

HDMC segment operating margin fell from 10.8% to 1.8% in one year.

margin compression
80%
bullishMay 6

Repurchased $128 million of shares in Q1 2026, reducing weighted average shares outstanding.

buyback
60%
bullishMay 6

Appointment of new CEO and launch of 'Back to the Bricks' strategic plan.

management change
50%
bearishMay 6

Net income attributable to HOG dropped 81.4% year-over-year to $24.8 million.

earnings miss
90%
bearishMay 6

HDMC segment operating margin fell from 10.8% to 1.8% in one year.

margin compression
80%
bullishMay 6

Repurchased $128 million of shares in Q1 2026, reducing weighted average shares outstanding.

buyback
60%
bullishMay 6

Appointment of new CEO and launch of 'Back to the Bricks' strategic plan.

management change
50%
bearishMay 6

Net income attributable to HOG dropped 81.4% year-over-year to $24.8 million.

earnings miss
90%
bearishMay 6

HDMC segment operating margin fell from 10.8% to 1.8% in one year.

margin compression
80%
bullishMay 6

Repurchased $128 million of shares in Q1 2026, reducing weighted average shares outstanding.

buyback
60%
bullishMay 6

Appointment of new CEO and launch of 'Back to the Bricks' strategic plan.

management change
50%
bearishMay 6

Net income attributable to HOG dropped 81.4% year-over-year to $24.8 million.

earnings miss
90%
bearishMay 6

HDMC segment operating margin fell from 10.8% to 1.8% in one year.

margin compression
80%
bullishMay 6

Repurchased $128 million of shares in Q1 2026, reducing weighted average shares outstanding.

buyback
60%
bullishMay 6

Appointment of new CEO and launch of 'Back to the Bricks' strategic plan.

management change
50%
bearishMay 6

Net income attributable to HOG dropped 81.4% year-over-year to $24.8 million.

earnings miss
90%
bearishMay 6

HDMC segment operating margin fell from 10.8% to 1.8% in one year.

margin compression
80%
bullishMay 6

Repurchased $128 million of shares in Q1 2026, reducing weighted average shares outstanding.

buyback
60%
bullishMay 6

Appointment of new CEO and launch of 'Back to the Bricks' strategic plan.

management change
50%
bearishMar 27

Rising loan losses and delinquencies are eroding the quality of the credit pool.

margin compression
60%
bullishMar 27

Successful placement of certificates with KKR and Cavendish ensures continued liquidity.

capital raise
70%
neutralMar 27

Independent audits confirm compliance with servicing criteria.

regulatory action
20%

Filing History

8-KMay 28, 2026

The 8-K filing details the outcomes of Harley-Davidson's 2026 Annual Meeting, characterized by a victory for the board's current strategic direction but tempered by pockets of shareholder dissent. While the company successfully expanded its equity-based incentive pool and maintained its current leadership team, the tension between traditional business execution and the necessity of an energy transition remains evident. Investors are now weighing the benefits of a focused, gasoline-centric capital allocation strategy against the risk of falling behind in the electric vehicle race.

10-QMay 6, 2026

The Q1 2026 filing presents a company at a critical crossroads, where a bold strategic pivot is clashing with harsh macroeconomic realities. The synthesis of the data shows a business in the midst of a high-stakes transition: aggressively cutting costs and cleaning up dealer inventories while fighting a losing battle against rising tariffs and shrinking margins. The disparity between the bull case of a 'planned trough' and the bear case of 'structural decline' hinges on whether the new leadership can actually execute the 'Back to the Bricks' plan before liquidity tightens further. Investors are left weighing a strong legacy brand and a disciplined balance sheet against a backdrop of collapsing segment income and rising credit risk. The immediate impact of the filing is a heightened focus on the 2026-2029 financial targets. If the company can achieve its goal of compressing operating expenses below 20% of revenue and stabilizing its retail finance portfolio, the current valuation may represent an entry point. However, the sharp decline in net income from $133.1 million to $24.8 million year-over-year serves as a stark reminder that the path to recovery is fraught with significant execution risk.

10-KMar 27, 2026

The 10-K filing for the Harley-Davidson Motorcycle Trust 2024-B presents a dichotomy between operational efficiency and deteriorating credit quality. On one hand, the company has successfully executed a complex capital recycling strategy that attracts top-tier institutional capital. On the other hand, the rising delinquency rates and loss percentages provide a quantitative warning sign that the macroeconomic environment is weighing heavily on the borrower base. The tension lies in whether the higher yields from sub-prime expansion can sufficiently offset the increasing cost of credit losses. Ultimately, the filing underscores the systemic importance of the captive finance arm to the broader Harley-Davidson ecosystem. The trust's ability to maintain its flow of capital is critical for supporting motorcycle sales and dealer health. Investors must now weigh the strength of the brand's institutional backing against the tangible erosion of loan performance to determine if the current trajectory is a manageable cycle or a fundamental shift in credit risk.